I struggled for years trying to find my voice in a turbulent environment that championed poking fun at President G.W. Bush and borrowing from other people in an attempt to further one’s own career. It wasn’t until a friend of mine brought up Paul Rand’s glorious quote—so simple, yet so considerably profound.
“Don’t try to be original, just try to be good.”
–Paul Rand
I didn’t have to be the next great graphic designer; I didn’t have to create the next movement that was going to impress and inspire designers of the future—I just had to be me. All of those years attempting to define myself under one label was trying, yet there was good that came from the experience.
I am a flexible designer—I come up with ideas and designs based on what the client asks for or needs. I address the problem, and in the process, attempt something different than what I’ve done before.